Peter-Lucas Jones (Te Aupōuri, Ngāi Takoto, Ngāti Kahu)

Te Hiku Media, Aotearoa New Zealand

Peter-Lucas (Te Aupōuri, Ngāi Takoto, Ngāti Kahu) is the Chief Executive Officer of Te Hiku Media and an experienced governor in the Māori media eco-system. He is the Chair of Te Whakaruruhau o ngā Reo Irirangi Māori, Chairman of Te Rūnanga Nui o Te Aupōuri, Deputy Chair of Māori Television, and an advisory board member of Te Pūnaha Matatini, a Centre of Research Excellence for Complex Systems.

As a trusted kaitiaki of Māori data, Peter-Lucas negotiates the responsibility of protecting iwi and Māori data while meeting the needs of funders and the expectations of iwi and hapū. Peter-Lucas has terrestrial and digital broadcasting experience, working with kaumātua and marae to record and provide access to te reo ā-iwi, tikanga ā-iwi, kōrero tuku iho and iwi history.

This experience has seen the development of a Kaitiakitanga License for Te Hiku Media that provides a framework to guide the use of Māori data from a haukāinga perspective.  Peter-Lucas will discuss some of the work Te Hiku Media has been involved in, including the Papa Reo project, a multilingual language platform grounded in Indigenous knowledge and ways of thinking powered by cutting-edge data science. It will highlight the importance of sovereignty over data, platforms, and technologies and provide examples of how Te Hiku Media is challenging some of the issues Indigenous communities have been facing.