Using a Māori lens to analyse media discourse on the introduction of the Pae Ora (Healthy Futures) Act 2022
About this research
Project supervisor: Associate Professor Bridgette Masters-Awatere & Dr Amohia Boulton
Institution: Whakauae Research
Raumati intern: Grace Manihera (Ngaati Wairere, Ngaati Mahuta)
Project Summary: This internship project will explore the tone of the media coverage in relation to the Pae Ora Act 2022. The intern will identify key messages, promises of delivery (outcomes beneficial to Māori health) and processes (such as using a Treaty lens or equity focus) and budget considerations (allocation of resources).
The intern will be working primarily with Associate Professor Bridgette Masters-Awatere (University of Waikato) and Dr Amohia Boulton (Whakauae Research). The work will contribute to a larger HRC-funded study hosted by Whakauae Research.
The internship tasks include collating, organising and cataloguing the data provided by an external media agency on the kaupapa under investigation; developing a matrix for theming and organising the themes that emerge from an analysis of that media; entering data into that matrix; discussing the themes arising from the analysis with the senior researchers.
This internship explored media coverage of the Pae Ora Act 2022, analysing tone, key messages, promises around Māori health outcomes, Treaty and equity framing, and budget considerations. Working with Associate Professor Bridgette Masters-Awatere and Dr Amohia Boulton, the intern contributed to a wider HRC-funded study by theming and analysing media content to better understand how the Act has been publicly represented.