This groundbreaking research project centres whānau as catalysts for resilient, flourishing Indigenous futures. It explores how Māori families navigate work and livelihoods while nurturing a wellbeing-based economy grounded in te ao Māori. Through powerful insights and lived experiences, the study reveals the strength of grassroots, whānau-centred approaches. It shows how reconnecting with traditional values – kaupapa, tikanga, and collective leadership – can drive economic transformation from the inside out. At its heart, this project is a celebration of whānau innovation, self-determination, and the enduring potential of Indigenous knowledge systems to shape economic transformation that is equitable and sustainable.