BJ Walbaekken
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Founder – Tōku Whānau & Executive Director Mana Limited
BJ Walbaekken builds digital things that actually work — for organisations, for communities, and for whānau.
Over 25 years BJ has led transformation from the inside of large enterprises and from the ground up as a founder. He's reported to boards, managed national programmes reaching 5,000+ people, and built platforms from concept to working product.
As founder of Mana Digital and Tōku Whānau — a kaupapa Māori digital platform designed as a digital wharenui —BJ works at the intersection of technology, strategy, and community impact.
BJ is particularly drawn to work where the stakes are real: organisations ready to change, communities that need digital to work for them, and leaders who need someone who can bridge strategy and delivery.
Rangahau · Related projects
The project will explore the research question: What would a kaupapa Māori based social media platform for Māori communities and whānau look and feel like? The research will involve engaging with a specific Māori community through wānanga/whakawhiti kōrero in order to ascertain the key elements required to develop it into a more Māori-specific and -friendly…
View projectWeaving Māori Hearts in the Digital Wharenui: Nurturing Whakawhanaungatanga Through a Kaupapa Māori Social Media Platform - Tōku Whānau
The project will explore the research question: What would a kaupapa Māori based social media platform for Māori communities and whānau look and feel like? The research will involve engaging with a specific Māori community through wānanga/whakawhiti kōrero in order to ascertain the key elements required to develop it into a more Māori-specific and -friendly platform.
Kairangahau · Researchers
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BJ Walbaekken
BJ Walbaekken
BJ Walbaekken builds digital things that actually work — for organisations, for communities, and for whānau. Over 25 years BJ has led transformation from the inside of large enterprises and from the ground up as a founder. He's reported to boards, managed national programmes reaching 5,000+ people, and built platforms from concept to working product. As founder of Mana Digital and Tōku Whānau — a kaupapa Māori digital platform designed as a digital wharenui —BJ works at the intersection of technology, strategy, and community impact. BJ is particularly drawn to work where the stakes are real…
Ētahi atu · Other people
Associate Professor Esther Willing
Ngāti Toarangatira, Ngāti Koata , Ngā Ruahine
University of Otago
Dr Esther Willing (Ngāti Toarangatira, Ngāti Koata, Ngā Ruahine) is an Associate Professor in Hauora Māori and the…