About this research
The literature tells us that Māori face many challenging factors in their work experiences, but some findings show drawing on cultural factors might be beneficial. This study focuses on the lived experiences of Māori employees during Covid-19. It focuses on collecting data from Māori Employees and comparing it with similar data from New Zealand European employees to understand similarities and differences. The aim is not be to identify deficiencies but rather provide a specific focus on Māori in work during these challenging Covid-19 times. The study seeks to explore whether Māori employees are coping better, worse, or similar as New Zealand Europeans? This study provides a comparison. But having a sample of non-Māori to compare scores with, we might understand whether Māori employees job burnout or job satisfaction has suffered across the Covid-19 period. Importantly, the study seeks to understand unique cultural-related strategies that employees might engage in that makes the challenges of Covid-19 more bearable. For example, perhaps Māori have drawn on whānau connections to provide an additional robust defence against the anxiety of Covid-19 times. The study seeks to collect roughly 250 Māori Employee respondents and compare that data with 500 New Zealand European employees, with a focus on work and wellbeing outcome.
Principal Investigator
Dr Jarrod Haar (PhD), Ngati Maniapoto/Ngati Mahuta descent, is a Professor of Human Resource Management at AUT. His research focuses on (1) work-family and work-life balance, (2) Māori employees and Mātauranga Māori, (3) leadership, (4) wellbeing, and (5) R&D, entrepreneurship, and innovation. Professor Haar is ranked world-class (PBRF); won Industry and best-paper awards; research grants (Marsden, FRST); and currently researchers on a National Science Challenge (Science for Technological Innovation), a Marsden grant (Living Wage), and a Ngā Pae o te Māramatanga grant (Māori HRM). He has over 390 refereed outputs (including 111 journal articles) and convenes the Economics and Human Behaviour Marsden panel.
Māori are facing many challenges in their work experiences, especially during Covid-19. This research seeks to understand the unique cultural strategies that employees engage in that make these challenges more bearable.
Whakaahua & Ataata · Images & Videos
Kairangahau · Researchers
Professor Jarrod Haar
Ngāti Maniapoto, Ngāti Mahuta
Auckland University of Technology (AUT)
Professor Jarrod Haar (PhD) is a Professor of Human Resource Management in the Department of Management and has tribal…
Professor Jarrod Haar
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What unique Human Resource Management (HRM) practices are offered in Aotearoa workplaces that directly engage in a positive way with Māori employees? What do these look like? How are the perceived (and received) by Maori and non-Māori employees? Do they positively shape attitudes as we might expect - and if not, why not? What are the barriers and drivers…
View projectA Kaupapa Māori Approach to Human Resource Management Practices in Aotearoa Workplaces
He oranga whānau: mahi ngātahi: Whānau livelihoods within the context of work and Māori economies of wellbeing. These groundbreaking works celebrate Māori futures rooted in kaupapa Māori values while fostering pathways for responsible relationships, meaningful lives, and flourishing Indigenous wellbeing economies. By emphasising the central role of whānau…
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He oranga whānau: mahi ngātahi: Whānau livelihoods within the context of work and Māori economies of wellbeing
He oranga whānau: mahi ngātahi: Whānau livelihoods within the context of work and Māori economies of wellbeing. These groundbreaking works celebrate Māori futures rooted in kaupapa Māori values while fostering pathways for responsible relationships, meaningful lives, and flourishing Indigenous wellbeing economies. By emphasising the central role of whānau, these publications provide actionable insights and inspiration for transformative change in economic and cultural systems.
Often Kaumātua and elders generally, are seen as vulnerable and passive recipients of services throughout the ongoing Covid 19 pandemic. However, in the village of Ohinemutu and as citizens of their iwi Ngāti Whakaue, Kaumātua have been active leaders in the response of the village, initially during the first four-week lockdown in 2020. However, that…
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